These authors contend that it makes significant contributions to the fulfillment of strategic plans across all functional areas of an organization. Further, they show through the use of their Strategic Alignment Model that the synchronization of both internally-facing and externally-facing processes within an organization and outside of it is critical for any organization to achieve its objectives. The Strategic Alignment Model is a precursor to today's Service oriented Architecture (SOA), which is the foundation for creating process-based workflows instead of taking a purely silo-based approach to defining functionality. The approach taken in Strategic alignment: Leveraging information technology for transforming...

Between these two viewpoints is where the majority of businesses operate.
References

Nicholas G. Carr (2003, May). It doesn't matter. Harvard Business Review, 81(5), 41-49. Retrieved February 7, 2009, from ABI/INFORM Global database. (Document ID: 330737711).

Henderson, H Venkatraman. (1999). Strategic alignment: Leveraging information technology for transforming organizations. IBM Systems Journal, 38(2/3), 472-484. Retrieved February…